When potential customers find you on Google along with dozens of your competitors they think of you as one vendor of many. When they find you in our magazine they think of you as family. Our readers are looking for supplies not only for forensics, but for the other subjects they teach as well. A bold, colorful, clickable ad on our pages tells readers you care enough about them as professionals to put it all out there in the only publication of its kind. Plus, since you can do it for a sliver of the cost of online advertising, you can still do both.